What is really underneath effective branding?

 In today's episode, I'm speaking with Dr. Ben Mack, author of "Think Two Products Ahead." Ben Mack is the creator of the Yo-Yo craze of the late 1990's when he helped take Yomega Yo-Yo from $8 Million in sales to over $100 million in sales a year later.

Today, he shares the most important tips that have brought his clients explosive growth on the web - and why you need to be thinking two products ahead.

I have to agree with Ben that what most gurus teach about branding is irrelevant to the entrepreneur.  Ben sees branding differently - its really about helping people in the most authentic way and giving them the tools they need to be bigger than they thought they could be.  That is what builds a brand faster than anything!