How can persuasion help you drive massive traffic to your website and your business?

Dave Lakhani is the world's leading persuasion expert.  He's the author of 'Subliminal Persuasion, Influence & Marketing Secrets They Don't Want You To Know,' 'Persuasion, The Art Of Getting What You Want' and 'Power of an Hour.'

In this episode, Dave emphasises one simple idea - you have to be seen to sell.  Dave talks about leveraging all the tools you can in direct marketing to be seen, establish yourself as the foremost expert in your industry, and drive massive traffic to your website and your business. 

How much time do you need to spend on being seen?  Dave recommends spending a "Power Hour" once or twice a week doing things that expand your message and visibility.  It's probably the most profitable thing you can do.