In today's episode, I'm speaking with Dr. Rachna Jain. Dr. Jain is considered one of the nation's top experts on persuasive social media and how to leverage it to build brands fast.  Today she shares top strategies of using social media to grow your business… and your influence.

Social media isn't really that complicated, but it sure can be confusing and sometimes, overwhelming.  I find Dr. Jain's three main strategies extremely helpful in cutting through the confusion about social media:

1. have a compelling story, crafted in emotional tones
2. have a strategy
3. have a context

I can see how following these three points can simplify things and keep you on focus.