If you haven't considered the media in your marketing, you're leaving out one of the most important ways to market yourself.

Raleigh Pinskey explains why using the media for promotion is important. Raleigh has years of experience in using PR, marketing, publicity and branding to build your bottom line.

So many Internet marketers get so caught up in what the gurus tell them to do, they don't think of the media.  Yet, it's a tremendous source of promotion.  And today, since all the magazines and newspapers are online, it's not that difficult to reach them.