John Carlton on How to Write Better Sales Copy

When writing sales copy, what's the best mindset to get into? 

John Carlton has a method of providing motivation like no other - he calls it his "Gun to the Head Copywriting" method. 

No, this is not an April Fool's joke.  John is dead serious.

Understand that John, known as "The Marketing Rebel," cut his teeth with copywriting legends such as Jay Abraham and Gary Halbert - and is now creating legends of his own.  If there's anyone who knows what works, it's John Carlton.

In this episode, John talks about the events of his life that brought him to his infamous, "Gun to the Head Copywriting" method. He stresses the importance of using tested, hard-core, direct response techniques to get the sale.