I must apologize for the podcasts not working at the moment.  Unfortunately, some things in life change when that's the last thing you want.  

The feed and service that I was using to compile the podcasts (Podango) shut down as of the first of the year (yesterday).  They only provided 3 days notice giving me little time to find an alternative.   Since there is no service that does what they did, there is no real alternative. 

I now have to find time to re-compile all the audios and get them all edited, uploaded, etc., again.  I can't say when I will have the time, as I am feverishly working on another project.   I will do it as soon as I can.

Sorry for the inconvenience.  If you'd like to be notified when the audios are back online, please sign up for my newsletter to the right.

Rufina

Can understanding how the public's mind works help you sell?

Most definitely, according to Joost Van Der Leij.

Joost Van Der Leij may not be that well-known in the United States yet, but will be soon, I'm sure.  Joost is a European NLP expert and author of the revolutionary new book, "You, Unlimited: Mind Reading the Masses with NLP." 

Joost shares that there are 9 basic personality types that comprise most of society and that people think, act, and respond based upon how their brain functions.  Once you know what motivates a person, you can connect with people better, write more effective sales copy and develop stronger relationships - booting your sales and popularity.

Don't miss the enlightening video Jost offers on his website:
http://NLPads.com/

 
When writing sales letter copy for the web, what is it that many copywriters aren't doing?

In today's episode, I'm speaking with David Deutch, top A-Level copywriter for 'Boardroom' and other major mailers.  David is also the author of 'Think Inside the Box!'

David points out that some of the most important things people neglect in writing sales letter copy for the web are some of the simplest and most genuine.

David explains the essence of all good copywriting, how to start, what to look out for, what point of view to have, and more. 

Anyone who's written any sales copy at all will listen closely to  these tips, because they're priceless.  If all you did was follow David's advice, you would have great copy!

In today's episode, I'm speaking with Dr. Letitia Wright, host of The Wright Place TV show.  Letitia gives practical tips on how to integrate the Internet with brick and mortar and how Internet marketers can use television to promote their websites and get more exposure for their business.

The great thing about this tip is Dr. Wright's practical approach. She tells you right off the bat what matters most to the TV station and the most important thing to tell them to get them to call you back.

How can you improve your Internet marketing presence and make more profit at the end of the day? 

Today I'm speaking with Dr. Kevin Hogan, who is the author of "The Psychology Of Persuasion," 'Covert Persuasion', 'The Science of Influence" and many more books. Dr. Hogan offers ways to improve your Internet marketing presence and make more profit at the end of the day through common-sense branding.

Kevin points out that branding yourself is often misunderstood.  It's really about being you and the four or five things that people know you for.  If you let people see you as you really are — the good and the bad — you'll be alive and real on the web.

What is really underneath effective branding?

 In today's episode, I'm speaking with Dr. Ben Mack, author of "Think Two Products Ahead." Ben Mack is the creator of the Yo-Yo craze of the late 1990's when he helped take Yomega Yo-Yo from $8 Million in sales to over $100 million in sales a year later.

Today, he shares the most important tips that have brought his clients explosive growth on the web - and why you need to be thinking two products ahead.

I have to agree with Ben that what most gurus teach about branding is irrelevant to the entrepreneur.  Ben sees branding differently - its really about helping people in the most authentic way and giving them the tools they need to be bigger than they thought they could be.  That is what builds a brand faster than anything!

How can persuasion help you drive massive traffic to your website and your business?

Dave Lakhani is the world's leading persuasion expert.  He's the author of 'Subliminal Persuasion, Influence & Marketing Secrets They Don't Want You To Know,' 'Persuasion, The Art Of Getting What You Want' and 'Power of an Hour.'

In this episode, Dave emphasises one simple idea - you have to be seen to sell.  Dave talks about leveraging all the tools you can in direct marketing to be seen, establish yourself as the foremost expert in your industry, and drive massive traffic to your website and your business. 

How much time do you need to spend on being seen?  Dave recommends spending a "Power Hour" once or twice a week doing things that expand your message and visibility.  It's probably the most profitable thing you can do.

In today's episode, I'm speaking with Dr. Rachna Jain. Dr. Jain is considered one of the nation's top experts on persuasive social media and how to leverage it to build brands fast.  Today she shares top strategies of using social media to grow your business… and your influence.

Social media isn't really that complicated, but it sure can be confusing and sometimes, overwhelming.  I find Dr. Jain's three main strategies extremely helpful in cutting through the confusion about social media:

1. have a compelling story, crafted in emotional tones
2. have a strategy
3. have a context

I can see how following these three points can simplify things and keep you on focus.

New media has changed the marketplace - the question is, are you utilizing it?  

In today's episode, I'm with Coach Deb and JP Micek from RPMSuccess.com discussing new media.  There is no question that web marketing has changed.  The old school models are dead… or dying fast.

Coach Deb and JP fill us in on the basics of new media with an easy way to look at the new media marketplace and make it manageable for you.

The way JP breaks new media down to 5 basic channels is super helpful.   And if you haven't heard of Twitter, Coach Deb will fill you in…

Michael Rasmussen has just come out with a series of videos called, "Mini Site Profits Exposed: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!"

Its a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he'll also teach you how to actually start making money with it right away and into the future.

One thing about Michael Rasmussen - he's thorough, comprehensive and straight to the point.  You'll see that he covers a huge amount in these videos in his clear and direct style. He has a great voice with excellent delivery, which keeps the pace moving and makes learning easy and efficient (unlike a lot of "Gurus" that waste time chit-chatting, throwing in unnecessary "filler" content or bragging about themselves).

Let's get down to the course contents:

*************************************************
 Why Mini-Sites?
*************************************************

Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don't require a lot of time, energy, or money to set up, and once you've got one up and running, you can sit back and just collect money from all the sales you're making.

At least… that's how it's supposed to be, right?

The truth is that, compared to building a content site,  mini sites really ARE easy to set up. They really DON'T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?

The answer is that they never learned how to actually turn their mini site into a profitable moneymaker that runs completely on autopilot. The good news is…

YOU'RE ABOUT TO LEARN HOW TO DO IT!

Here's what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he'll also teach you how to actually start making money with it right away and into the future.

If you've been looking for help with monetizing your mini sites, then Michael Rasmussen's new video course is exactly what you need. The best part? The great thing is, these videos are FREE! I'll tell you more about that later. First, let's talk about the videos themselves.

    If you're in a hurry, you can just check the
    videos out right now for free. Here's the URL:

http://tinyurl.com/6nno3r

*************************************************
OVERALL QUALITY
*************************************************

It's important to note that these are online videos
that you access from your web browser. Michael used
Camtasia Studio to create these videos, which is the
premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button
on the first video was the incredible production
quality. These are NOT your ordinary screen capture
videos. In fact, I don't think I've ever seen someone
make videos that are this high quality before.

He uses beautifully created graphics to pass his
wisdom along to you, and the sound quality is the
highest you will ever hear in an Internet marketing
product. They sound like they were recorded in a
professional studio.

Michael explained to me that he was sick and tired of
seeing all the low quality videos out there, and so he
set out to create something different in order to
raise the bar in our industry. I think that, when you
see Mini Site Profits Exposed for yourself, you'll
agree that he has succeeded.

Now let's move onto…

*************************************************
THE ACTUAL VIDEOS
*************************************************

Here's a brief summary of each video. Obviously
it's impossible to list every single thing here,
but I want you to get a feel for what each one
covered, and how well it covered it.

    If you're in a hurry, you can just check the
    videos out right now for free. Here's the URL:

http://tinyurl.com/6nno3r

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as
well as the teacher himself. You'll learn what you can
expect from the course, and why it's structured the
way it is.

Michael realizes that you may not have heard of him,
and so he spends some time establishing his
credibility with you by sharing some of his biggest
successes. It doesn't come across as bragging at all.
Michael explains that, in order for you to get value
from the teachings, you need to have faith that the
teacher actually knows what he's talking about. By the
end of this video, you will have no doubt.

By the way, this is a good lesson for all of us
product developers. If you want people to accept you
as an authority on any subject, you first need to
establish your credibility with the reader. That way
he's willing to relax, and trust that what you're
telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini
site marketing. This will set the foundation that all
future learning will rest upon, so it's important to
pay close attention to this one.

You'll learn:

• What mini-sites are, and what makes them different from regular content sites.
• Which businesses they work well for… and which ones they don’t.
• The right mindset to have when it comes to creating mini sites as part of your online business strategy.
• And the different tools you need to get started.
• This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the
entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best
way to capture the most opt-ins?

The answer is 'squeeze pages'. This video covers:

• Why using a squeeze page is far superior to other opt-in methods.
• The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.
• The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).
• The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you'll know everything you
need to know to start building a massive opt-in list
right away. This will probably be the first video that
you 'take action' on. You'll be so excited about the
possibilities, that I guarantee you'll go and create
your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART 1

Nothing happens until the sales copy is written.
Graphics alone will never sell a product, but sales
copy alone WILL. This video begins to demystify the
mysterious process of writing words that make people
whip out their credit cards and buy.

Specifically, you'll learn:

• Why you need to learn copywriting, even if you “hate to write”
• What a compelling offer looks like, and how to tell the difference.
• How to write an eyeball-grabbing headline that
  practically forces your readers to go through your entire page.
• A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your
success than the ability to write killer sales copy.
Make sure you pay extra attention to this video, as
well as…

VIDEO 5 - MINI SITE COPYWRITING - PART 2

This video dives right into the individual components
of a killer sales letter. You'll learn how to create
the "secret structure" of a mini site sales letter
that makes big money. Specifically, you'll learn:

* How to create captivating body copy that draws your
reader into the sales letter.

• Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product
• How to take the risk off people's shoulders, so
  they'll feel safe buying from you.
• How to craft your 'call to action', and get people to whip out their credit cards and buy immediately.
• The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer
  instantly.

This video covered a surprising amount of detail,
especially considering that this course is not
specifically about copywriting. Michael Rasmussen is
definitely someone who overdelivers in his educational products.

VIDEO 6 - HOW TO AUTOMATE THE
DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you
must learn how to put your mini sites on autopilot.
The only thing you should be doing is driving traffic,
and letting the site itself do all the work, including
the work of instantly delivering the product to the
customer.

This video will walk you through the process of
automating your product delivery, so you can just
relax, and collect the money. The best part is… once
you have this automated system set up, you never have
to touch it again.

VIDEO 7 - HOW TO "GROW" YOUR SALE

This video is guaranteed to be an eye opener for
almost everyone who watches it, even the experienced
marketers. Michael dives into some of the most
effective 'upselling' techniques that I've ever seen.

Nowhere else on the Internet have I seen such a
thorough tutorial on how to increase the 'size' of
your orders. You'll learn:

* The psychology of 'upselling', and how to use it
make your customer spend even more money with you.
The best part? He'll think it was his idea!

• The absolute best time to upsell your customer. This one will surprise you when you realize how much money you've been leaving on the table by skipping this step.
• 5 simple techniques to increase your profit by up to 100%.

If you've already got a mini site that's up and
running, this video will make a big difference for you
right away. Use any of these 'plug and profit'
strategies to increase your income literally
overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there's one thing I've noticed that all successful
marketers have in common, it's that they have a great
affiliate program. They create a program that allows
other people to make good money by promoting their
products, and they get to just sit back and relax,
while everyone else is doing the hard work of
promoting FOR them.

If you've ever dreamed of having an army of motivated
sales people working hard to make you money, then
you're going to love this video. Michael will teach
you:

• What an affiliate program is, and how to set one up very quickly.
• Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
• Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
• How to motivate affiliates to sell for you.

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let's face it… it's not enough to explain what you
should do. You also need to know what mistakes you
should avoid. Michael has already made these costly
mistakes, but you don't have to. You'll learn:

• Why people do judge a book by its cover… and how to capitalize on that for your mini-site
• The single biggest reason people don’t buy from a mini site, and how you can apply this 'instant fix'.
• The single biggest thing that will kill your
  mini-site (it's not what you think, and making this
  mistake is a surefire way to drain money from your bank account FAST!)
• Two list building mistakes that’ll cripple your
  long-term profits.

VIDEO 10 - SECRETS OF CREATING A
PRODUCT FUNNEL

This video will walk you through the process of
designing a product line that will make you a TON of
money. There's a lot more to it than you'd think,
which is why this important concept (which was taken
from direct marketing) gets it's own video.

After watching this video, you'll understand why you
can't just have a single front end product, and you'll
know exactly what to do in order to get your customer
to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who
wants to make a lot of money from their online
business.

VIDEO 11 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

The title of this video says it all. You'll learn
all of Michael's secrets for getting top notch
freelancers to help you create your mini site empire
in record time.

Let's face it, you can't be an expert at everything
that mini sites require. For example, it's really
tough to be a top notch graphic designer, while also
mastering HTML, and then becoming a killer
copywriter, on top of also creating the product
itself.

And the list goes on and on. If you want to be
efficient, and begin making money as fast as
possible, outsourcing is the secret to making it
happen. This video will show you exactly what to do,
as well as some common (and very expensive) pitfalls
to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR
WORKING LESS, AND MAKING MORE

Let's face it… it doesn't matter how great your
mini site is if you don't get any traffic coming to
it. Getting traffic can be one of the most confusing
and mysterious parts of making money online IF you
don't get the proper education.

Thankfully, Michael really dives in, and gives you a
lightning fast education in this area. Specifically,
you'll learn:

* How to use Pay Per Click (PPC) advertising to get
targeted traffic fast.

• 3 ways to get targeted traffic without spending a
  dime.
• 2 ways to leverage the experience and contacts of other people to explode your traffic.
• 3 traffic strategies to avoid like the plague!

By the time you're done with this video, you'll know
what to do right away to begin driving targeted
visitors to your mini site.

    Wow, you get all those videos for free? Click
    here to check out the Mini Site Profits Exposed
    course for yourself:

http://tinyurl.com/6nno3r

*************************************************
DELUXE VIDEOS
*************************************************

Mini Site Profits Exposed comes with 12 videos, and
has more content than most 300 dollar home study
courses. And did I mention that it's free?

If you decide that you want to continue your
education, and get the biggest possible advantage, you
can also upgrade to the deluxe course for a small fee.
The deluxe course contains four full-length videos
that each cover one advanced topic in great detail.

Here's a breakdown of each video:

*************************************************
VIDEO 13 - DESIGNING A KILLER BACK END
THAT RUNS COMPLETELY ON AUTOPILOT
*************************************************

This deluxe video could easily be a whole course in
itself. It walks you though the entire process of
setting up a back end that is completely automated
using an autoresponder system.

You'll learn how to set up your autoresponder to
automatically remove a person from your prospect list
after he buys, and then insert him into your customer
list. This is where your new autoresponder sequence
will start promoting your back end products
automatically.

Bottom line… if you want to make the big bucks like
all the Internet marketing gurus, you need to create a
back end that works hard for you while you're out
creating new mini sites and developing new products.
This video will show you how.

*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************

In this deluxe video, Michael will walk you through
some of his best tactics for growing a massive list
from your mini site. He'll not only teach you what to
add to your mini site, but he'll also show you what
you must REMOVE from your mini site in order to get
the most possible subscribers.

Building a list is about SO much more than just
offering a free newsletter. In fact, Michael shows you
five different things you can offer your readers to
get them to instantly give you their name and email.

You'll also learn the best places to actually put the
opt-in email form on your mini site. You'll also learn
about pop ups and tell-a-friend scripts, as well as a
bunch of other incredible tactics for growing your
list.

I have a hunch that you'll find yourself referring to
this video over and over again.

*************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT
MAKE YOU MONEY
*************************************************

When you think about all the 'stuff' you can do to
drive traffic to your site, it's hard to know what you
should focus on first. This video will walk you
through the four most important marketing activities
you can do to drive traffic to your mini site.

Once you master these four, you'll never have to
wonder what you should do when you start a new mini
site. You'll have an easy-to-follow road map for
driving tons of targeted prospects to your site, so
you can begin making money ASAP!

*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************

In this final deluxe video, Michael will reveal his
best kept secrets for squeezing maximum profit out of
any mini site. These are techniques that you have NOT
seen before, so you'll want to pay extra close
attention to this one.

Think about it… if you're going to put the time in,
and set up a mini site the proper way (like Michael
shows you in these videos), then it only makes sense
that you'd want to make the most amount of money
possible from it.

In this video, you'll learn:

• How changing one sentence on your mini site could double your profits easily.
• How to instantly increase the dollar amount of your average order (which puts more money into your
  pocket).
• The one thing you must add to your 'download page' that will instantly increase your income (with no extra work, once this thing is put into place).
• How to turn your actual product into a money making machine!

*************************************************
CONCLUSION
*************************************************

Whew! That was a lot of information, and I hope it
helped you decide to check out Michael Rasmussen's
Mini Site Profits Exposed video course. Remember the
course is absolutely free, so you have nothing to
lose.

Michael believes that it's important for him to prove
himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver
you the absolute best education available anywhere,
and he'll gladly do it for free… just to win you
over!

So go ahead and check out Mini Site Profits Exposed
right now, and see what it's about. If you're new to internet marketing, I highly recommend that you upgrade to the deluxe
course as well. Here's the URL:

http://tinyurl.com/6nno3r

Rufina James